Boost
Dates:
June 2019 —
June 2020
Role:
Principal designer
Scope:
Interaction design
Visual design
At Rocketbank, a pioneer in Russian fintech, I led the design of a flagship B2B product — an admin panel for merchants in the loyalty program. This product was envisioned as a scalable, boxed solution for the entire Russian banking sector. The key challenge was to balance flawless functionality with exceptional visual aesthetics
SolutionThe goal was not just to create a user-friendly tool for daily operations but to make it stand out visually with a refined, minimalistic approach. Drawing inspiration from Swiss design principles and Dieter Rams’ aesthetic, I adopted a minimalist strategy, limiting the typography to two sizes and using the Suisse Intl typeface. To achieve perfect visual harmony, I constructed the modular grid based on the golden ratio. The final touch was a signature orange accent, adding a unique and memorable flair to the interface.
ResultsThis project allowed me to showcase how well-executed design can seamlessly merge form and function, creating a product that not only meets business needs but also delights the user.